Alethea Group Founder and CEO Lisa Kaplan discusses the threat that online disinformation poses to political campaigns.

Now, three years after the 2016 mess, Kaplan has set up a firm focused on helping 2020 candidates protect themselves from online bad actors. This burgeoning industry is beset by problems, experts tell Axios, crowded by some products that don't do the job at prices that are so wildly different that, at least for now, a lot of campaigns are choosing to go without protection.

But, Kaplan says, the crisis is too urgent not to push past the current headaches. “To not have these defensive measures set up is, in my view, negligent.”

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